Editorial disclosure: CardRewards.ai is an independent comparison service. Our analysis is based on publicly available card data and is reviewed regularly by our editorial team. Card issuers do not influence our rankings or content. Last updated: June 2026.
The Citi Custom Cash Card ($0/yr) is better for everyday value, while the Choice Privileges Select Mastercard ($95/yr) is worth it for frequent travelers who can use its premium perks. Here's the full comparison.
Annual Fee
Welcome Bonus
| Category | Choice Privileges Select Mastercard | Citi Custom Cash Card |
|---|---|---|
| Choice Hotels | 10X | 1X |
The Citi Custom Cash Card wins in 7 of 11 categories. The Choice Privileges Select Mastercard leads in 4.
Choice Hotels
Choice Privileges Select Mastercard earns 10X vs 1X
Choice Privileges
Choice Privileges Select Mastercard earns 10X vs 1X
Phone Plans
Choice Privileges Select Mastercard earns 5X vs 1X
Telecom
Choice Privileges Select Mastercard earns 5X vs 1X
Dining
Citi Custom Cash Card earns 5X vs 1X
Drugstores
Citi Custom Cash Card earns 5X vs 1X
Fitness & Gyms
Citi Custom Cash Card earns 5X vs 1X
Live Entertainment
Citi Custom Cash Card earns 5X vs 1X
Streaming
Citi Custom Cash Card earns 5X vs 1X
The Citi Custom Cash Card has a lower annual fee ($0 vs $95), making it the more accessible option.
Choose the Citi Custom Cash Card if you want solid rewards with a lower cost of entry. Choose the Choice Privileges Select Mastercard if you travel frequently and can maximize its premium benefits.
Editorial disclosure: The analysis on this page is based on publicly available card data and is updated regularly. CardRewards.ai is an independent comparison service. Card issuers do not influence our rankings or editorial content. Last updated: June 2026.
The Citi Custom Cash Card ($0/yr) is better for everyday value, while the Choice Privileges Select Mastercard ($95/yr) is worth it for frequent travelers who can use its premium perks. Here's the full comparison.
Annual Fee
Welcome Bonus
| Category | Choice Privileges Select Mastercard | Citi Custom Cash Card |
|---|---|---|
| Choice Hotels | 10X | 1X |
The Citi Custom Cash Card wins in 7 of 11 categories. The Choice Privileges Select Mastercard leads in 4.
Choice Hotels
Choice Privileges Select Mastercard earns 10X vs 1X
Choice Privileges
Choice Privileges Select Mastercard earns 10X vs 1X
Phone Plans
Choice Privileges Select Mastercard earns 5X vs 1X
Telecom
Choice Privileges Select Mastercard earns 5X vs 1X
Dining
Citi Custom Cash Card earns 5X vs 1X
Drugstores
Citi Custom Cash Card earns 5X vs 1X
Fitness & Gyms
Citi Custom Cash Card earns 5X vs 1X
Live Entertainment
Citi Custom Cash Card earns 5X vs 1X
Streaming
Citi Custom Cash Card earns 5X vs 1X
The Citi Custom Cash Card has a lower annual fee ($0 vs $95), making it the more accessible option.
Choose the Citi Custom Cash Card if you want solid rewards with a lower cost of entry. Choose the Choice Privileges Select Mastercard if you travel frequently and can maximize its premium benefits.
Editorial disclosure: The analysis on this page is based on publicly available card data and is updated regularly. CardRewards.ai is an independent comparison service. Card issuers do not influence our rankings or editorial content. Last updated: June 2026.
The Citi Custom Cash Card ($0/yr) is better for everyday value, while the Choice Privileges Select Mastercard ($95/yr) is worth it for frequent travelers who can use its premium perks. Here's the full comparison.
Annual Fee
Welcome Bonus
| Category | Choice Privileges Select Mastercard | Citi Custom Cash Card |
|---|---|---|
| Choice Hotels | 10X | 1X |
The Citi Custom Cash Card wins in 7 of 11 categories. The Choice Privileges Select Mastercard leads in 4.
Choice Hotels
Choice Privileges Select Mastercard earns 10X vs 1X
Choice Privileges
Choice Privileges Select Mastercard earns 10X vs 1X
Phone Plans
Choice Privileges Select Mastercard earns 5X vs 1X
Telecom
Choice Privileges Select Mastercard earns 5X vs 1X
Dining
Citi Custom Cash Card earns 5X vs 1X
Drugstores
Citi Custom Cash Card earns 5X vs 1X
Fitness & Gyms
Citi Custom Cash Card earns 5X vs 1X
Live Entertainment
Citi Custom Cash Card earns 5X vs 1X
Streaming
Citi Custom Cash Card earns 5X vs 1X
The Citi Custom Cash Card has a lower annual fee ($0 vs $95), making it the more accessible option.
Choose the Citi Custom Cash Card if you want solid rewards with a lower cost of entry. Choose the Choice Privileges Select Mastercard if you travel frequently and can maximize its premium benefits.
Editorial disclosure: The analysis on this page is based on publicly available card data and is updated regularly. CardRewards.ai is an independent comparison service. Card issuers do not influence our rankings or editorial content. Last updated: June 2026.
| Choice Privileges | 10X | 1X |
| Dining | 1X | 5X |
| Drugstores | 1X | 5X |
| Fitness & Gyms | 1X | 5X |
| Gas Stations | 5X | 5X |
| Grocery Stores | 5X | 5X |
| Home Improvement | 5X | 5X |
| Live Entertainment | 1X | 5X |
| Phone Plans | 5X | 1X |
| Streaming | 1X | 5X |
| Telecom | 5X | 1X |
| Transit | 1X | 5X |
| Travel | 1X | 5X |
| Everything Else | 1X | 1X |
Network
Key Benefits
Pros
Cons
Transit
Citi Custom Cash Card earns 5X vs 1X
Travel
Citi Custom Cash Card earns 5X vs 1X
The Choice Privileges Select Mastercard costs $95/yr โ that's $95 more than the Citi Custom Cash Card (no annual fee). To justify that gap, you need to extract at least $95 in annual value from the card's higher earn rates and benefits.
The Choice Privileges Select Mastercard offers Global Entry/TSA PreCheck credit. Whether that justifies the fee depends on how often you use these benefits.
Bottom line: The $95 difference is small enough that the Choice Privileges Select Mastercard's extra perks make it worth considering for most cardholders.
Choosing one card means missing out on these benefits from the other.
Choosing Citi Custom Cash Card means losing:
Get the Citi Custom Cash Card if you:
| Choice Privileges | 10X | 1X |
| Dining | 1X | 5X |
| Drugstores | 1X | 5X |
| Fitness & Gyms | 1X | 5X |
| Gas Stations | 5X | 5X |
| Grocery Stores | 5X | 5X |
| Home Improvement | 5X | 5X |
| Live Entertainment | 1X | 5X |
| Phone Plans | 5X | 1X |
| Streaming | 1X | 5X |
| Telecom | 5X | 1X |
| Transit | 1X | 5X |
| Travel | 1X | 5X |
| Everything Else | 1X | 1X |
Network
Key Benefits
Pros
Cons
Transit
Citi Custom Cash Card earns 5X vs 1X
Travel
Citi Custom Cash Card earns 5X vs 1X
The Choice Privileges Select Mastercard costs $95/yr โ that's $95 more than the Citi Custom Cash Card (no annual fee). To justify that gap, you need to extract at least $95 in annual value from the card's higher earn rates and benefits.
The Choice Privileges Select Mastercard offers Global Entry/TSA PreCheck credit. Whether that justifies the fee depends on how often you use these benefits.
Bottom line: The $95 difference is small enough that the Choice Privileges Select Mastercard's extra perks make it worth considering for most cardholders.
Choosing one card means missing out on these benefits from the other.
Choosing Citi Custom Cash Card means losing:
Get the Citi Custom Cash Card if you:
| Choice Privileges | 10X | 1X |
| Dining | 1X | 5X |
| Drugstores | 1X | 5X |
| Fitness & Gyms | 1X | 5X |
| Gas Stations | 5X | 5X |
| Grocery Stores | 5X | 5X |
| Home Improvement | 5X | 5X |
| Live Entertainment | 1X | 5X |
| Phone Plans | 5X | 1X |
| Streaming | 1X | 5X |
| Telecom | 5X | 1X |
| Transit | 1X | 5X |
| Travel | 1X | 5X |
| Everything Else | 1X | 1X |
Network
Key Benefits
Pros
Cons
Transit
Citi Custom Cash Card earns 5X vs 1X
Travel
Citi Custom Cash Card earns 5X vs 1X
The Choice Privileges Select Mastercard costs $95/yr โ that's $95 more than the Citi Custom Cash Card (no annual fee). To justify that gap, you need to extract at least $95 in annual value from the card's higher earn rates and benefits.
The Choice Privileges Select Mastercard offers Global Entry/TSA PreCheck credit. Whether that justifies the fee depends on how often you use these benefits.
Bottom line: The $95 difference is small enough that the Choice Privileges Select Mastercard's extra perks make it worth considering for most cardholders.
Choosing one card means missing out on these benefits from the other.
Choosing Citi Custom Cash Card means losing:
Get the Citi Custom Cash Card if you: